Two kinds of ads, two kinds of customers
Meta ads (Facebook and Instagram) reach people while they scroll, before they are even searching. Google Ads reach people at the moment they search for what you offer, such as a school, a hotel or a service near them. Used together, they help you build demand and catch it.
What is included
- Campaign planning: a clear goal, the right audience or search terms, and a budget split that makes sense.
- Facebook and Instagram ads: images, carousels and short videos designed to stop the scroll, targeted by area, age and interests.
- Google Ads in Pathankot: search ads for the words your customers type, plus location and call options so people can find and phone you easily.
- Lead and message campaigns: ads that bring WhatsApp messages, calls, form enquiries or visits.
- Set-up and tracking: Meta Business Suite, Google Ads account and the tracking needed to measure results.
- Optimisation and reports: we watch the numbers, improve what works and share simple monthly reports.
How we run your ads
- Goal: we agree what success looks like, for example enquiries, bookings or footfall.
- Audience and keywords: we decide who to reach on Meta and which searches to appear for on Google.
- Launch: we set up the campaigns, test different ads and watch the first results closely.
- Improve: we move budget to the ads that work and pause the ones that do not.
Who it suits
Paid ads work well for schools during admissions, hotels and restaurants promoting events and offers, hospitals running health camps, malls and stores announcing sales, and gaming zones filling weekends. Local targeting means your budget is spent on people who can actually visit you.
Common questions
Should I choose Meta ads or Google Ads?
It depends on your business. Google Ads suit services people actively search for, while Meta ads are great for showing offers, events and visuals. Many businesses use both, and we will suggest the right mix for your goal.
How much should I spend on ads?
It depends on your goal, your area and how long the campaign runs. We suggest a budget after understanding your business, and you can start small and grow once you see results.
Is the ad budget separate from your fee?
Yes. The ad budget is paid directly to Meta or Google, and our fee covers planning, creatives, management and reporting. We explain both clearly before we start.